53
jessie
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+87.4%90-day search growth — must beat 0% to launch
Review moat
Great321.15avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.22–£31.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.30avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£112K£112K/yr · 224K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock