34
jazz shoes
Skip itHigh returns (10.4%) — this niche doesn't clear our bar today.
Review moat
Great259.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.99avg listing price — sweet spot $15–$100
Price range
Okay£8.48–£21.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 509K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad10.4%return rate — above 5% kills the launch gate
Signals High Returns