52
jaw
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good£3.31–£46.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good716.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.34avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£48K£48K/yr · 174K searches