52
jackets for women uk
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible£23.69avg listing price — sweet spot $15–$100
Price range
Great£6.84–£61.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,346.61avg incumbent reviews — the moat a new listing must climb
Market size
Okay£154K£154K/yr · 4.1M searches
Returns
Bad6.5%return rate — above 5% kills the launch gate
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale