33
jack skellington costume
Skip itSoft demand (-58.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£22.08avg listing price — sweet spot $15–$100
Price range
Great£13.41–£47.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great485.26avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£38K£38K/yr · 116K searches
Growth
Bad-58.1%90-day search growth — must beat 0% to launch
Signals High Returns