35
iron man costume
Skip itSoft demand (-59.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.66avg listing price — sweet spot $15–$100
Price range
Great£6.97–£51.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good945.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£62K£62K/yr · 134K searches
Growth
Bad-59.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand