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irish gifts
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great231avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.11–£33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.92avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 116K searches