57
insoles
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great£1.0M£1.0M/yr · 2.4M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,510.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Avg price
Bad£8.12avg listing price — sweet spot $15–$100
Price range
Bad£2.11–£14.86cheapest to priciest tracked listing — scored on the share inside $15–$100