55
insoles for shoes that are too big
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.90–$10.76) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good925.95avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Market size
Bad£58K£58K/yr · 179K searches
Avg price
Bad£5.28avg listing price — sweet spot $15–$100
Price range
Bad£2.90–£10.76cheapest to priciest tracked listing — scored on the share inside $15–$100