36
hungry caterpillar costume
Skip itSoft demand (-92.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great179.46avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.82avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good£9.00–£21.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 126K searches
Growth
Bad-92.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier