31
hotties
Skip itSoft demand (-73.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.82avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,816.42avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£32K£32K/yr · 59K searches
Price range
Bad£2.87–£16.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-73.0%90-day search growth — must beat 0% to launch