49
horse costume
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great185.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.36avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£6.45–£33.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£50K£50K/yr · 80K searches
Growth
Bad-29.5%90-day search growth — must beat 0% to launch