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horse brush
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£20.82avg listing price — sweet spot $15–$100
Review moat
Great306.06avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.62–£34.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£57K£57K/yr · 249K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand