55
hi vis hoodie
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but soft demand (-56.5% this quarter) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£18.41avg listing price — sweet spot $15–$100
Review moat
Great385.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£5.65–£30.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£132K£132K/yr · 558K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand