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hey duggee toys
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.07avg listing price — sweet spot $15–$100
Review moat
Okay1,785.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£7.79–£18.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£114K£114K/yr · 182K searches
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand