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hello kitty blanket
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great187.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.86avg listing price — sweet spot $15–$100
Price range
Good£7.33–£24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 45K searches
Brand share
Bad100%top-5 brand share — brand-locked demand