46
helix piercing jewellery gold
Skip itPrices mostly outside the sweet spot ($4.70–$12.53) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great300.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.87avg listing price — sweet spot $15–$100
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 149K searches
Price range
Bad£4.70–£12.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier