54
heels
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Great£20.58avg listing price — sweet spot $15–$100
Price range
Great£5.74–£107.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+20.5%90-day search growth — must beat 0% to launch
Market size
Okay£186K£186K/yr · 4.1M searches
Review moat
Okay3,643.15avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.5%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Returns