45
heated scarf
Skip itSoft demand (-80.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great463.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.84avg listing price — sweet spot $15–$100
Price range
Great£5.19–£48.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£13K£13K/yr · 111K searches
Growth
Bad-80.5%90-day search growth — must beat 0% to launch