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heated poncho
Skip itSoft demand (-60.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£31.78avg listing price — sweet spot $15–$100
Price range
Incredible£16.40–£69.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good794.78avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£71K£71K/yr · 132K searches
Growth
Bad-60.7%90-day search growth — must beat 0% to launch
Signals Quality Gap