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59

hayayu

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 26Conversion 18Competition 93Returns 95Price range 86Avg price 95Brand share 51Review moat 40Quality gap 65

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible£28.71

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Great£10.92–£48.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay£254K

£254K/yr · 609K searches

Review moat

Okay2,497.29

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale