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hawaiian shirt
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Growth
Great+93.2%90-day search growth — must beat 0% to launch
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good648.39avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.21avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay£5.78–£20.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£110K£110K/yr · 1.1M searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand