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harry potter scarf
Skip itSoft demand (-80.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great330.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.82avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good£4.19–£31.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£32K£32K/yr · 50K searches
Growth
Bad-80.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier