35
harry potter oodie
Skip itSoft demand (-55.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£21.14avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great£6.61–£44.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good549.16avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 114K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-55.3%90-day search growth — must beat 0% to launch