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harry potter blanket
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£21.56avg listing price — sweet spot $15–$100
Price range
Great£8.14–£41.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good627.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£26K£26K/yr · 43K searches