48
hamilton
Skip itSoft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible25.18avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay£3.25–£24.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.13avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 290K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier