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halloween tshirt
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Review moat
Great174.24avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Good£13.37avg listing price — sweet spot $15–$100
Growth
Good+29.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.45–£22.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 261K searches