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halloween earrings
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible71.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+40.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.76–£31.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.44avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad£26K£26K/yr · 127K searches
Signals Low Review Barrier