50
halloween costumes for women
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (0.2%) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good646.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good£14.17avg listing price — sweet spot $15–$100
Price range
Good£4.96–£31.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£357K£357K/yr · 14.0M searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier