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51

gym shirt

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Market size 25Growth 35Conversion 9Competition 97Returns 41Price range 59Avg price 65Brand share 90Review moat 25Quality gap 62

Competition

Incredible13%

top-5 click share — an open shelf

Brand share

Great45%

top-5 brand share — no brand owns this niche

Avg price

Good£13.74

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£6.53–£27.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Market size

Okay£103K

£103K/yr · 1.0M searches

Review moat

Bad4,563.91

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale