36
guinness coffee
Skip itSoft demand (-39.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good611.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.07–£24.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.27avg listing price — sweet spot $15–$100
Market size
Bad£94K£94K/yr · 129K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-39.9%90-day search growth — must beat 0% to launch