44
gruffalo toy
Skip itSoft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good689.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.40avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.18–£23.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£191K£191K/yr · 219K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-39.5%90-day search growth — must beat 0% to launch