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gruffalo costume
Skip itSoft demand (-96.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible42.07avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.34avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£8.62–£23.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 118K searches
Growth
Bad-96.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand