52
gru costume
Worth a lookShows a thin review moat (25 avg reviews), but soft demand (-63.9% this quarter) keeps it on the watch list.
Review moat
Incredible25.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good£6.40–£32.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.31avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£73K£73K/yr · 129K searches
Growth
Bad-63.9%90-day search growth — must beat 0% to launch