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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 41Conversion 15Competition 60Returns 100Price range 62Avg price 79Brand share 0Review moat 66Quality gap 60

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great£16.73

avg listing price — sweet spot $15–$100

Review moat

Good862.55

avg incumbent reviews — the moat a new listing must climb

Price range

Good£0.83–£37.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.7%

90-day search growth — must beat 0% to launch

Market size

Okay£129K

£129K/yr · 643K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand