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green scarf
Skip itSoft demand (-50.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Good1,350.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.02–£24.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.03avg listing price — sweet spot $15–$100
Market size
Bad£23K£23K/yr · 101K searches
Growth
Bad-50.8%90-day search growth — must beat 0% to launch