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granny gifts
Skip itSoft demand (-54.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great167.08avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.91–£20.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£116K£116K/yr · 266K searches
Avg price
Okay£8.96avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-54.8%90-day search growth — must beat 0% to launch