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grandad birthday cards
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.54–$9.26) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Review moat
Great391.93avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay£137K£137K/yr · 249K searches
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.80avg listing price — sweet spot $15–$100
Price range
Bad£1.54–£9.26cheapest to priciest tracked listing — scored on the share inside $15–$100