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A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 100Conversion 72Competition 10Returns 42Price range 14Avg price 38Brand share 11Review moat 28Quality gap 76

Growth

Incredible+320.3%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Avg price

Okay£10.54

avg listing price — sweet spot $15–$100

Review moat

Okay3,674.7

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£3.47–£16.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£47K

£47K/yr · 68K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad88%

top-5 click share — a locked-up shelf

Signals Trending