57
goth
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great£16.24avg listing price — sweet spot $15–$100
Review moat
Good656.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.29–£37.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£192K£192K/yr · 1.3M searches
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand