34
gorillaz
Skip itSoft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible36.75avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£16.38avg listing price — sweet spot $15–$100
Price range
Good£5.04–£25.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 179K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-49.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier