42
gorilla tag
Skip itSoft demand (-42.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible24.36avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good£4.34–£30.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.45avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 124K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier