59
gold bar
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great155.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good£725K£725K/yr · 103K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£177.75avg listing price — sweet spot $15–$100
Price range
Bad£0.59–£1042.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.2%90-day search growth — must beat 0% to launch