46
godmother gifts
Skip itPrices mostly outside the sweet spot ($3.72–$15.26) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great101.21avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.57avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£50K£50K/yr · 131K searches
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.72–£15.26cheapest to priciest tracked listing — scored on the share inside $15–$100