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55

girls underwear

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($5.18–$17.50) keeps it on the watch list.

Market size 33Growth 38Conversion 53Competition 95Returns 99Price range 20Avg price 35Brand share 55Review moat 66Quality gap 37

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Incredible20%

top-5 click share — an open shelf

Review moat

Good846.46

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+10.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.23

avg listing price — sweet spot $15–$100

Market size

Okay£155K

£155K/yr · 348K searches

Price range

Bad£5.18–£17.50

cheapest to priciest tracked listing — scored on the share inside $15–$100