53
girls pyjamas
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but soft demand (-18.5% this quarter) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great265.9avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Okay£3.94–£24.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£128K£128K/yr · 770K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand