45
girls pyjamas 2-3 years
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great293.32avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.38–£27.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.72avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£75K£75K/yr · 256K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-27.4%90-day search growth — must beat 0% to launch