50
girls dresses
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Good666.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.78avg listing price — sweet spot $15–$100
Price range
Good£4.33–£35.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 891K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale