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girls coats
Skip itSoft demand (-56.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Great£18.54avg listing price — sweet spot $15–$100
Price range
Great£8.87–£49.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,394.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad£12K£12K/yr · 395K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.3%90-day search growth — must beat 0% to launch