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46

girls clothes 9-10 years

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A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 23Conversion 9Competition 97Returns 46Price range 51Avg price 60Brand share 80Review moat 73Quality gap 47

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Good561.16

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.18

avg listing price — sweet spot $15–$100

Price range

Good£5.50–£24.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£28K

£28K/yr · 314K searches